gleam / about

week 46 · 10 nov 2026

Choose your plan

no. 46 — all channels posting

fig. 00 — statement of position

a social team that posts every day and replies on friday has not been social.

Gleam exists because scheduling tools treated the post as the finish line. For a team of two to nine, the post is the first line of a conversation, and the conversation is where the work is.

sec. 01 — the problem, as filed

the calendar was in one tab. the replies were in four.

  • calendarA spreadsheet with a colour legend nobody remembered
  • schedulerA tool that stopped caring after publish
  • repliesFour native apps, four notification sounds
  • approvalsA thread titled “final final v3”

Small marketing teams run on three jobs done by the same two people: deciding what goes out, making sure it goes out, and answering whoever responds. Most software handled the first two and left the third to the native apps.

The result was predictable. A post went live at 9:42 on Thursday. Odile asked about lids in the comments. Nobody saw it until Sunday, because the person who could answer was looking at a different app, on a different login, and had assumed someone else had it.

Gleam puts the calendar, the scheduler and the inbox in one workspace, and gives them one shared rule: whatever has waited longest is shown first. It is not a complicated idea. It was missing from the tools we were using, so we wrote it down and built it.

The people it is for are social leads, content managers and community managers sharing one feed. If your whole team fits around a single table, Gleam was sized for it.

sec. 02 — house rules, in order of enforcement

four rules we check every feature against

  1. the oldest unanswered thing goes first

    The inbox is sorted by waiting time, not by platform, popularity or follower count. A comment from three days ago outranks a mention from 14 minutes ago. This is the one default we will not make optional.

    applies to: inbox · notifications · daily digest

  2. a post travels with its context

    Move a card from Tuesday to Thursday and the caption, the crop, the tracked link and the named approver move with it. Nothing is retyped, because retyping is where typos are born.

    applies to: calendar · composer · library

  3. a number sits beside the thing that earned it

    Engagements are shown next to the post, not in a separate report you open once a quarter. Weekend dips are drawn as dips. Reports are links that refresh themselves, not PDFs that go stale on the way to the CEO.

    applies to: analytics · shared reports

  4. pricing is printed in full

    Three plans, three prices, the real limits on each. Spark is $0 and stays $0. Bloom is $29. Canopy is $619. Nothing is hidden behind a “talk to us” button.

    applies to: pricing · invoices · this sentence

sec. 03 — how it is built and answered

we answer our own inbox the way yours should be answered

  • support runs through Gleam

    Questions to hello@gleamcollective.com are worked oldest first, assigned to a named person and closed with a saved reply only when the saved reply is actually the answer.

  • connections use official permission screens

    Each channel is linked through its own consent screen. You can revoke access from the channel at any time, and Gleam stops posting within the same minute.

  • small releases, announced on the calendar

    Changes ship in small pieces, and each one is described in plain sentences with the date it took effect. Canopy workspaces also get onboarding and priority support.

fig. 07 — support queue, sorted by waiting time

sec. 04 — a short interruption

free is a real plan. it also has a ceiling.

Spark gives you 3 profiles and 30 posts a month for $0. When thirty stops being enough, Bloom is $29.

Compare the three plans

sec. 05 — where it is going, in pencil

the roadmap, filed under shipped, building and wanted

Dates are not promised here. Order is: what is listed first gets built first.

shipped

already in the box

  • Drag-and-drop calendarspark · bloom · canopy
  • Best-time suggestions per channellast 90 days of data
  • Unified inbox, oldest firstbloom · canopy
  • Shareable report linkslive, refreshing

building

on the bench this quarter

  • Saved replies with merge fieldsinbox
  • Per-channel caption limits shown while typingcomposer
  • Approval reminders at a time you pickapprovals

wanted

requested, not yet scheduled

  • Month view with spend overlaycalendar · Xero
  • Inbox rules for repeat questionsinbox
  • Report templates per clientcanopy

sec. 06 — the short version

you have read the rules. thursday is still open.

Three plans, priced in full on one page. Start at $0 and stop wherever it fits.

Choose your plan